RTB (Real-Time Bidding) para Leigos
RTB (Real-Time Bidding) para Leigos
Blog Article
As an advertiser, you’ll want to find a Demand-Side Platform that allows you to manage several ad campaigns and set specific targeting parameters — down to the user’s most visited websites and preferred brands. Here are a few options:
The whole process, from an app user triggering an ad request to the bidding process to the placement of the ad, happens in just 200 milliseconds.
This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.
The act of buying and selling ad inventory has made great strides over the last few years and will only make greater leaps as the CTV popularity boom continues.
ESTES social ads possibilitam multiplos formatos e segmentações, este que proporciona 1 alcance ainda maior a Ainda mais vizinhos e igualmente posiciona a marca de forma mais adequada de modo a obter os melhores resultados.
The DSP will then determine if the user meets the parameters outlined in the campaign. If so, the DSP will submit a bid.
Also interacting with Ad Exchanges are Ad Networks which aggregate ad inventory on ad exchanges, segment it according to demographics, context and other criteria and sell it to advertisers for commission.
RTB with its get more info precise targeting has made online advertising more effective for both publishers and advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it helped increase the revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.
On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.
Someone in your target audience who frequently researches parts for sports cars visits a popular racing blog that just so happens to have ad space. If your ad has the winning bid, it will be on that website in front of someone interested in what you’re selling.
Companhias de que vendem produtos ou serviçESTES online podem aproveitar a gestão por anúncios de modo a aumentar a visibilidade dos seus suplementos, atrair tráfego qualificado de modo a ESTES seus sites e impulsionar as vendas.
Real-time bidding takes out all of that work. You can get space on that magazine and hundreds of others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.
The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser.